It’s Ari’s fault. Again. ;) I have jumped on Scents of Self’s Clever Bandwagon to do some reviews of the Best-Selling Fragrances of 2011 in the US (see Victoria’s original post on the matter at Bois de Jasmin).
Ari sees this as an anti-perfume-snobbery move, becoming further acquainted with the bestsellers, lest she suddenly be capable only of buying niche fragrances no one else has never heard of, and which are only available for purchase in person in Belgium on the alternate Wednesday of months ending in R, after one has purchased an option to buy well beforehand, and Lord help you if you leave that option ticket stuck to your fridge with a magnet before you leave the house.
Point well taken. I know that when I look at my favorite favorites, a good number of them are niche and still others are no longer available in the version that I prefer. (vintage Chanel No. 19, in the leathery old EdT, anyone? Discontinued Tom Ford Black Orchid Voile de Fleur? 1974 Coty Emeraude parfum de toilette?) Hardly any of them are available at my local mall – local, pish, it’s 18 miles from my house and it takes half an hour to drive there.
I don’t think we’re in that much danger of becoming terrible snobs, sneering at Estee Lauder, as we are of overlooking something good at the most mainstream of mainstream perfumery outlets. Will I still love Amouage after this experiment? I’m sure I will. But I also notice that even after wearing Amouage or F. Malle fragrances, Jovan Musk for Women still smells good to me, too. Sure, it’s a little downmarket, like grabbing a burger after spending the week eating chef-cooked meals, but that doesn’t mean the burger can’t be awesome. Besides which, if I only bought Lyric, Memoir, Carnal Flower and Iris Poudre, I’d be broke. (I only have decants, y’all.)
Let’s say it out loud: the mall can still offer us stuff that’s worth wearing. Chances are, these are the things that your college roommate, your bank teller, your Aunt Becky, and the cashier at your grocery store are wearing, and they don’t smell so bad… The 20 best-selling fragrances in the United States, in 2011, not in order of volume sold:
Chanel: Chance, Chance Eau Fraiche, Chance Eau Tendre, Coco Mademoiselle* (#1 seller on the list), No. 5
Clinique: Aromatics Elixir, Happy
Dolce et Gabbana Light Blue
Donna Karan Cashmere Mist
Estee Lauder: Beautiful, Knowing, Pleasures, Sensuous Nude
Fendi Fan di Fendi
Justin Bieber Someday (tie with Taylor Swift Wonderstruck)
Ralph Lauren Romance
Taylor Swift Wonderstruck (tie with Justin Bieber Someday)
Thierry Mugler Angel (it occurs to me to wonder if all Angel flankers are included in the sales figures, or whether it was only the original fragrance)
When I saw this list, I went down it ticking items off as to whether I’d smelled it or not, and of the 21 fragrances, I’d smelled 19 of them, whether from a bottle, a tester strip, or on an actual person. The ones I hadn’t smelled were newish, Fan di Fendi and Burberry Body, both of which were released in 2010.
Are any of these new to you? Did anything on the list surprise you? Were you surprised that something or other wasn’t on the list? Are any of them favorites of yours?
Mini-reviews will be posted haphazardly over the next week or so. Some of these I’m very familiar with, and some I need to organize some skin time with (I may not be able to manage that for the Lauders, but I’ll give it a shot).