If the only Coty fragrances you’re familiar with are the celebuscents currently available, plus the old standby drugstore fare like Exclamation! and Vanilla Fields, you might be surprised to lay a nostril on an old Coty perfume. Where the newer scents actually smell cheap, with simple formulas and obviously synthetic ingredients, the older versions tend to smell much richer and more complete; they are worked-out ideas that evoke a mood and clearly make use of natural materials.
I have a bottle of L’Origan parfum that appears to be 1950s-era in excellent preservation, a small bottle of 1970s Imprevu, and samples of vintage Coty Paris and Les Muses. I also remember smelling a set of three Coty fragrances in cologne strength at Big Lots, a clearance-type retailer which I’m sure in retrospect was flogging perfumes in discontinued packaging or formulas, in the mid-1980s. There was Muguet des Bois, which I loved and begged my mother to buy me (she said no, I had Chloe and Cachet and I didn’t need anything else), and Les Muses, which I liked as well. The other bottle in the set was Chypre, which I didn’t like at all – which is not surprising for a fourteen-year-old, but how I wish now that I’d bought it then!
L’Aimant – which means both “Loving Her” and “The Magnet” en francais – was released in 1927, and it’s very much the product of its time, as an aldehydic floral. Notes for L’Aimant (cribbed from at least three different sources) include aldehydes, bergamot, neroli, plum, apricot, strawberry, violet, rose, ylang, jasmine, iris, oakmoss, sandalwood, vetiver, vanilla, although I don’t smell all of those notes. My bottle is parfum de toilette, mid-to-late 1970s, in the standard Coty flacon with the gold crown top. It’s the same formulation and bottle as my favorite of the various vintage Emeraudes I own. Edit: The image up top is very similar to the bottle I bought.
For convenience, I decanted some into a small spray bottle, but I find that I actually prefer to dab L’Aimant. I should have made this point on my Emeraude review, but failed to do so – both of these fragrances become more noticeably powdery when sprayed from a decant bottle. I’m not a big fan of powder, and I find them smoother and less “old-fashioned” when dabbed. This might be a function of the aldehydes, but I’m betting it’s from the vanilla-sandalwood combination; it’s a slightly-musty sort of smell that I associate with scented talc powder and my great-aunt Leacy. My bottle of L’Aimant, which I bought on ebay for a song, may have been kept in less-than-optimal conditions, because my experience with it is that although it’s plenty potent for the time that it lasts, it doesn’t last more than three hours – sometimes four if I “spray until wet.” Edit: Image at right here seems to be from the 1950s or 1960s. It is eau de toilette. I have not tried L’Aimant in this packaging, but I do have an Emeraude edt from this era, and it is very faint. Of course, it may have suffered age damage; it’s hard to tell from just looking at vintage bottles.
L’Aimant has one of those Waft Vs. Up-close differences that intrigue me very much. Cuir de Lancome does this as well: in the air it smells very different than it does sniffed close to the arm I’ve put it on. At first it smells of aldehydes and vanilla, no matter where I’m smelling it. But the aldehydes burn off rather quickly – in five to ten minutes perhaps, and although it’s definitely aldehydic, it’s much, much gentler than No. 5’s Alde-Overdose opening. If I hoover my arm where I’ve sprayed L’Aimant, I can distinguish separate notes: there’s the rose and violet, there’s the jasmine and iris, there’s the oakmoss. There’s a kinship to YSL Paris in the heart that I notice when I sniff closely, and the base is very classical, with oakmoss and sandalwood.
However, sniffed in the air as I move my arms about, L’Aimant smells like nothing so much as my mother’s peach pie: hot, tangy baked peaches and a hint of pastry dough, plus melting vanilla ice cream. It smells sweet and rather delicious, in the manner of L’Heure Bleue, which in turn was emulating Coty’s own L’Origan (more on that relationship soon, I hope): not entirely gourmand, but both floral and edible at the same time.
I do keep wondering whether there is some unlisted combination of notes in this fragrance that adds up to “amber” – there’s a definite sweetness to it that isn’t entirely attributable to vanilla on its own. In this fashion, it’s closely related to Emeraude, which is a vanillic amber, and also to L’Origan, which has a similar oakmoss-sandalwood-vanilla base. All three, as a matter of fact, clearly share some DNA identifying them as COTY.
L’Aimant, like my darling Emeraude, is currently in production, but as a mere wraith of its former self. Emeraude is a shadow: thin, facelifted, and chemical, and so is the present version of L’Aimant. Avoid both of them, please. At left is a picture of the current bottle Coty is using for L’Aimant.
If I could wish for anything from Coty, it would be Daphne Bugey’s reconstructions of classic Coty fragrances that Luca Turin is always banging on about in Perfumes: The Guide. Other than Emeraude, I don’t even know which ones they are. (La Rose Jacqueminot? Chypre?) Even in pricey retro crystal bottles with the Art Deco Coty lettering, and at Lutensian cost levels, I’d probably buy them. Many other vintage perfume fans would probably buy them, too. Please, Coty? Please? I’m beggin’ here. You think if we start a letter-writing campaign and point out to Coty that they stand to make a mint selling L’Aimant L’Original and Emeraude L’Original, they’ll come through? It couldn’t hurt. Here’s a link to Coty’s customer service department.
I’m off to write a begging letter to Coty… and to call my mother and ask her to bake me a pie when the fresh peaches show up this summer. Mmmmm…
Image of vintage L’Aimant parfum de toilette is from eurofinegifts at ebay. Image of vintage eau de toilette is from millieg2 at ebay, and image of modern packaging is from annsgold at ebay.